Social media has become more than just a way to communicate with your friends and family. In fact, 67 percent of adults now use social networking sites—a nearly tenfold jump over the past decade. For the savvy appraiser, the use of social media can help you grow and scale your business and career. From promoting your services to buyers and sellers on Facebook to growing your professional network with your LinkedIn profile, social media is essential.
Unlike other social media platforms—such as Twitter, Facebook, or Instagram—LinkedIn is more business-focused and allows professionals to connect in a more professional setting. Your LinkedIn profile serves as your online resume and offers a snapshot of your background, your professional recommendations, and more. LinkedIn is a management tool for your career.