RISMedia’s January 2022 Digital Magazine

rismedia jan magazineAt McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.

As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.

This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.

Cover Story

Building a Powerful Business Engine

“Josh Harley, founder and CEO of Fathom Holdings, is on a mission to modernize the real estate transaction for agents and clients alike.”

This month’s cover story describes how Fathom Holdings has created (and continues to improve) an in-house technology platform that keeps agents and consumers at the center of the experience. “Our goal is to provide a frictionless transaction from end to end, with the agent at the hub of the extended service team,” says Harley.

Read the full article here.

Industry News

Millennials Collaborating to Attain the American Dream of Homeownership

“The financial challenges hindering Millennial homeownership have been well documented between overwhelming student loan debt and record-level home prices. However, some within the cohort are carving their own path to the American Dream through teamwork.” These Millennials are pooling their income to purchase homes and condos as co-buyers.

In this story, RISMedia interviews industry experts who provide insights into navigating the co-buying trend, protecting co-buyers against potential legal issues, and more.

Read the full article here.

Policy News

Federal Government Moving Forward With New Waters Protection Rule

“On Nov. 18, 2021, the U.S. Army Corps of Engineers and the U.S. Environmental Protection Agency (EPA) announced a proposal to withdraw President Trump’s Navigable Waters Protection Rule (NWPA) and put in place regulatory guidance that had been in effect before the Obama administration implemented its controversial Waters of the United States (WOTUS) rule in 2015.”

This piece summarizes the history of this waters protection rule and its various versions. It also speculates as to what the new WOTUS rule (which the Corps and EPA announced they’d begin writing in June 2021) might mean for the real estate industry.

Read the full article here.

Real Estate Tips

International Homebuying Trends to Keep an Eye on in 2022

“The world has changed in many ways since the start of the pandemic, but one major change is a new interest in international real estate. Now that international travel has opened back up, real estate agents who specialize in relocation, particularly international relocation, have a unique opportunity to leverage the trend.”

This piece, written by yours truly, breaks down top international travel destinations for U.S. buyers and addresses challenges such as foreign homebuyer bans and restrictions.

Read the full article here.

How to Effectively Communicate Your Value Proposition

“Agents often lose buyer and seller opportunities because they fail to effectively communicate their value,” says national real estate coach Sherri Johnson. “Knowing your unique value proposition—and how to communicate it—will result in higher conversions in addition to more listings, sales and income.”

In this article, Johnson outlines four steps you can follow that will help you communicate your unique value proposition more effectively.

Read the full article here.

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